For Sellers

Selling your house is emotional. It’s where you brought your baby home, or hosted that legendary New Year’s party, or just survived 2020. But here is the hard truth: the moment we put that sign in the yard, it stops being your "home" and starts being a "product." And girl, we are going to merchandise the heck out of this product.

Depersonalize (Seriously) You have great taste. I love your family photos. But buyers don't have enough imagination to see their life in the house if your life is plastered on every wall. We need to clear the clutter so they can mentally move their furniture in. Think less "cozy family home" and more "high-end boutique hotel."

Pricing is Strategy, Not Ego Your home is priceless to you. To the market? It’s worth exactly what a buyer is willing to pay based on the comps. Overpricing it "just to see" is the kiss of death. It sits on the market, gets stale, and people wonder what’s wrong with it. Let’s price it sharp, look smart, and create a bidding war.

The Smells If you have a dog, you don't smell the dog. But the buyer smells the dog. Let’s get the deep cleaning done now so the only feedback we get is "Where do I sign?"